Great River, FMCH plan to join under one name in 2021

Fort Madison Community Hospital will begin transitioning its new logo over the next six months. Image courtesy of FMCH

Move comes as health system applies for new Medicare, Medicaid Classification for better reimbursement

BY CHUCK VANDENBERG
PCC EDITOR

WEST BURLINGTON – An application for a new federal classification by Great River Health System could result in Great River Medical Center and Fort Madison Community Hospital to become one unified hospital.

The new entity would be called Southeast Iowa Regional Medical Center if the application for a Sole Community Hospital Classification is approved in 2021, according to a release from the Great River Health Systems at 5 p.m. Wednesday.

The SCH program was created to maintain access to needed health services for Medicare beneficiaries in rural communities by providing greater reimbursement.

Hospitals must meet specific criteria for SCH classification, including distance from other hospitals. To meet the proximity requirement, Great River Medical Center and Fort Madison Community Hospital will become one hospital with two campuses. The new hospital will be renamed Southeast Iowa Regional Medical Center, operating under parent corporation Great River Health.  A reduction in employees is not anticipated.

“The goal is to make the change July 1,” said Matt Wenzel, president and chief executive officer, Great River Health, according to the release. “This rapid timeline is in response to the pandemic’s financial impact on the hospitals, and it will help ensure long-term financial sustainability for health care in southeast Iowa.

Great River Medical Center and Fort Madison Community Hospital became partners under Great River Health Aug. 1, 2018. Because integration began two years ago, patients will notice few changes beyond the new name.

The recently identified SCH program triggered the name change.

“It would have been easiest to apply one existing name to the other location, but this is an opportunity to rebrand and strengthen our partnership,” Wenzel said. “Southeast Iowa Regional Medical Center will be one unified hospital serving the tristate area.”

Great River Health introduced new hospital logos earlier this year. The icon will remain the same; only the names of the hospitals will change.

In November, the Henry County Health Center Board of Trustees approved a Memorandum of Understanding to pursue an expanded lease agreement with Great River Health. If the agreement is approved by voters in March, Henry County Health Center would not be affected by this classification change. Its name and status as a Critical Access Hospital will remain the same.

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