My Empty Nest column is in 50 some newspapers, give or take, in three states. The reason I say “give or take” is because I'm not sure what all newspapers carry my column. I'm often surprised when someone calls and says they read my column in Yayhoo, Iowa. I had no idea I was in Yayhoo, Iowa. The way publishers spread my column around is sort of a mystery. Maybe because it's free. Ya think?
The reason “Syndicated” is in quotation marks, is because, since I write for free, is it technically syndicated? Beats the pants off of me.
I'm often asked how I got my column in so many newspapers. Well, I'll take and tell you. A long time ago, Emery Styron, Publisher of what was then the Mt. Pleasant News, took me under his wing like a papa rooster. He had once been syndicated when he was in college. He told me how to do it. He would walk into a newspaper office, with no appointment, and ask to see the editor or publisher. He would present them with a sample of his writing and say they could run it free to test their readers' reaction. A week or so later, he would call them to see how they liked his writing. Invariably the newspaper would take Emery on for a weekly submission. And he charged for it. By Emery walking in without an appointment, the editor or publisher was associating a face with the writing. Never ever, Emery was quite adamant, call for an appointment, or fax or email samples of writing. Newspapers are heavily solicited like hounds after a raccoon.
I took Emery's advice and personally visited a number of newspaper offices, unannounced. I had about a 50% acceptance rate. Now I take Ginnie with me and introduce her as my editor. With my good luck charm at my side, I have a 100% acceptance rate. Newspapers love it when they see Ginnie, and know that a second eye has looked over my writing. They also like how Ginnie looks. My trophy wife.
Why do I write for free? Well, I'll take and tell you again. When I initially got started, I charged a little bit. Then one day a reader wrote me and said that my column moved him so much that he carried it in his shirt pocket next to his heart. I was moved to tears and dropped the charge. Newspapers with tight budgets and dwindling readership like that, like a jelly-filled eclair.
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